3 Great Tips To Remember When Hiring Promotional Models For Your Trade Show Booth
If you plan on promoting a new product at a trade show, it helps to hire promotional models. They can accentuate an already great product, making people want to purchase. Hiring these promotional modeling experts doesn't have to be too difficult, either, thanks to these selection tips.
Look Through Some Portfolios
Any model that takes their job seriously should have a portfolio for you to thoroughly examine. It should be readily available on their modeling website so that you don't have to struggle when trying to decide if they would be a good fit or not.
Look through this portfolio to get a sense of the model's physical looks and overall professionalism. Ideally, you want these portfolios to showcase a diverse set of headshots. After going through several portfolios, look for models that you think would represent your company best.
How well your promotional models work out when showing off your products depends a lot on experience. Novice models may not know where to stand or understand what poses to use, which could ultimately prevent your company from making good impressions at these trade shows.
Conversely, models who have a lot of experience probably have their poses mastered. They'll represent your products perfectly and get people around your trade show booth interested. Experienced models also are probably better at problem-solving should something go wrong during these shows. They can handle issues before your brand is negatively impacted.
Make Sure They're Passionate
The last thing you want happening when hiring promotional models is for them to not be interested in your products. Their lack of interest will certainly show throughout the trade show. So that you don't run into this issue, make sure the models you hire are genuinely passionate about what you sell.
It helps if they've used your products before and have nothing but positive things to say. To gauge a model's overall enthusiasm about your products, it helps to interview them in person. See how they respond when you show them the products up close. If you pick up a sense of disinterest or dishonesty, you'll be better off choosing a different model.
After creating a new product, you need to get it out to the masses. You can do just that by featuring it at a trade show. As long as you take the right precautions when hiring models to display your products, these trade shows should turn out great.